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Preparing Founder-Led Companies for Exit

Founder 2 Founder partners with Private Equity Firms and Family Offices who understand the long-term value of founders and founder-led businesses to foster relationships with future acquisition targets that could benefit from strategic advisory services. Whether the company hasn't reached valuation alignment or the macro environment is not yet optimal for an acquisition, walking away doesn’t have to be your only option.

Our advisory services offer a founder-aligned, value-added pathway to keep the door open for you while helping the referred founder grow towards a future sale.

Our tailored, exclusive advisory service offers a strategic sounding board, advocate, and seasoned partner to help you navigate both the emotional and financial weight of scaling a multi-million dollar business. We believe founders deserve support that’s personal, honest, and entirely aligned with their best interests.



Founder 2 Founder was developed to provide what founder Shelly Sun Berkowitz needed most during the growth and sale of her company: objective, founder-aligned guidance from someone who’s been there.




In today’s investment landscape, founders represent a significant opportunity for private equity firms and family offices looking to grow their portfolios and drive impactful growth. However, these talented entrepreneurs often face unique challenges when preparing for a sale or seeking investment.

F2F advisory services are designed to address these needs, ensuring that founders are expertly equipped to navigate the complexities of transactions while maximizing their value. Our services can also accelerate your minority investment in a founder-led business ahead of a future majority sale.

A Strategic Approach to Growth and Transactions for Buyers Targeting Founder-Led Businesses

Tailored Preparation

WHY CHOOSE F2F?

We specialize in preparing founder-led businesses for the rigors of a sale process. From fine-tuning their narratives to aligning their business strategies with investor expectations, my approach is holistic and customized, empowering founders to engage in a transaction with a clear understanding of what’s ahead.

We specialize in preparing founder-led businesses for the rigors of a sale process. From fine-tuning their narratives to aligning their business strategies with investor expectations, my approach is holistic and customized, empowering founders to engage in a transaction with a clear understanding of what’s ahead.

Legacy Preservation

Effective negotiation hinges on clear communication. We provide foundational strategies that ensure founders articulate their visions, values, and the potential of their businesses, making it easier for your firm to evaluate and engage with them meaningfully.

Effective negotiation hinges on clear communication. We provide foundational strategies that ensure founders articulate their visions, values, and the potential of their businesses, making it easier for your firm to evaluate and engage with them meaningfully.

Enhanced Alignment

A partnership with F2F enhances the support your firm can offer to founder-led businesses. Together, we can create an environment that acknowledges their journey and fosters mutual respect, enhancing their overall experience throughout the transaction process.

A partnership with F2F enhances the support your firm can offer to founder-led businesses. Together, we can create an environment that acknowledges their journey and fosters mutual respect, enhancing their overall experience throughout the transaction process.

F2F helps bridge the gap between interest and investment. Whether the business is 12, 24, or 36 months out from a transaction, we work directly with the founder to align strategy, performance, and personal goals—positioning both sides to re-engage in a more aligned and efficient deal process when the time is right.  

F2F helps bridge the gap between interest and investment. Whether the business is 12, 24, or 36 months out from a transaction, we work directly with the founder to align strategy, performance, and personal goals—positioning both sides to re-engage in a more aligned and efficient deal process when the time is right.  

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Your Advantage in the Market

By incorporating F2F’s advisory services into your investment strategy, your firm can stand out as a leader in supporting founders. Not only do you nurture relationships with future target founders, but you also position your firm as a champion of founder-led businesses.

Founder 2 Founder invites you to reach out today to discuss how we can work together to empower founders, transform their businesses, and create lasting impact through strategic investments.

If you are interested in partnering with Founder 2 Founder, fill out the form below.

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Everything we do is centered around supporting the people behind the businesses. Whether you’re preparing to scale, step back, or sell, we’re here to help you move forward with clarity, strategy, and unwavering advocacy.

Founders Are Our Focus

If you’re a female founder looking for honest connection, shared experience, and meaningful support—this space is for you.

If you’re a female founder looking for honest connection, shared experience, and meaningful support—this space is for you.

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