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Founder 2 Founder is more than an advisory service. It’s a commitment to helping founders grow smart, exit well, and protect the legacy they’ve built.
If you're a founder aiming to scale, remember that while the path to growth is challenging, it’s also filled with opportunities for those who are prepared to seize them.
Are you ready to seize your next opportunity? Find out if you’re a candidate for 1:1, founder-focused counseling with leading advisor Shelly Sun Berkowitz.
Understanding and Empathy
We recognize the unique hurdles founder-led businesses encounter in negotiations and are here to listen and provide guidance tailored to your needs.
Legacy Preservation
We help you preserve the legacy you've built through every stage of the transaction while preparing you for life beyond the business.
Strategic Coaching
Our personalized coaching program focuses on authentic communication, negotiation tactics, and building your confidence in high-stakes situations.
Whether that’s a successful deal, putting a strong new CEO in place, or the freedom to pursue a new passion, you can move forward knowing your legacy is secure.
3.
You Step Into What’s Next
In our highly selective 1:1 program, we will work together to clarify both your business and personal long-term goals to develop a targeted strategy.
1.
We Start with Strategy
With your primary focus in mind, we act as a confidant and sounding board, providing tailored guidance to help you reach your goals.
2.
We Work the Plan
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GET IN TOUCH
As a team, Founder 2 Founder understands the importance of having a safe space to express your thoughts and emotions. Selling your business isn’t just a financial transaction; it's about preserving a legacy and honoring the sacrifices it took to get to this point. For many of us, it’s about providing for our families and ensuring that we honor the late-night work, the missed moments with our children, and the responsibility we feel towards our employees and their families as well.
We are here to ensure you have the support you need—someone who understands your journey and can facilitate that essential venting process. My goal is to empower you to navigate this complex landscape while feeling heard and validated. Together, we can strategize ways to communicate your vision clearly and confidently, allowing you to advocate for what truly matters to you and your legacy.
To maintain personal touch and provide the highest caliber of service to each founder, we limit our intake to a few founders per calendar year.
If you’re a founder contemplating the sale of a majority or minority stake within the next 12-36 months and will be at $5million+ in EBITDA within 24 months, let’s connect.
If you meet the qualifications above and would like to be considered for 1-on-1 advisory services, fill out the form below.
Where do you expect your EBITDA to be in 24 months?
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If you’re a founder contemplating the sale of a majority or minority stake within the next 12-36 months and will be at $5million+ in EBITDA within 24 months, let’s connect.
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Your information has been received and is in review.
In the meantime, subscribe to our LinkedIn newsletter for additional resources and to connect to fellow founders.
We partner with only a few founders per year to deliver the highest level of strategic and personal support. If you are selected to move forward in the intake process, you will receive an email from the Founder 2 Founder team.
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Everything we do is centered around supporting the people behind the businesses. Whether you’re preparing to scale, step back, or sell, we’re here to help you move forward with clarity, strategy, and unwavering advocacy.
If you’re a female founder looking for honest connection, shared experience, and meaningful support—this space is for you.
If you’re a female founder looking for honest connection, shared experience, and meaningful support—this space is for you.
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Subscribe to our newsletter for real-world insight, strategic guidance, and honest conversations about growth, transition, and legacy.
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