Our tailored, exclusive advisory service offers a strategic sounding board, advocate, and seasoned partner to help you navigate both the emotional and financial weight of scaling a multi-million dollar business. We believe founders deserve support that’s personal, honest, and entirely aligned with their best interests.
Legacy-Aligned Exit Planning for FounderS
scale or sell while protecting YOUR legacy
Founder 2 Founder is more than an advisory service. It’s a commitment to helping founders grow smart, exit well, and protect the legacy they’ve built.
If you're a founder aiming to scale, remember that while the path to growth is challenging, it’s also filled with opportunities for those who are prepared to seize them.
Are you ready to seize your next opportunity? Find out if you’re a candidate for 1:1, founder-focused counseling with leading advisor Shelly Sun Berkowitz.
Our personalized coaching program focuses on authentic communication, negotiation tactics, and building your confidence in high-stakes situations.
Strategic Coaching
We help you preserve the legacy you've built through every stage of the transaction while preparing you for life beyond the business.
Legacy Preservation
We recognize the unique hurdles founder-led businesses encounter in negotiations and are here to listen and provide guidance tailored to your needs.
WHY CHOOSE F2F?
Understanding and Empathy
Steps to Success
We Work the Plan
2.
With your primary focus in mind, we act as a confidant and sounding board, providing tailored guidance to help you reach your goals.
We Start with Strategy
1.
In our highly selective 1:1 program, we will work together to clarify both your business and personal long-term goals to develop a targeted strategy.
You Step Into What’s Next
Expert Guidance for Founders
Steps to Success
3.
Whether that’s a successful deal, putting a strong new CEO in place, or the freedom to pursue a new passion, you can move forward knowing your legacy is secure.
As a team, Founder 2 Founder understands the importance of having a safe space to express your thoughts and emotions. Selling your business isn’t just a financial transaction; it's about preserving a legacy and honoring the sacrifices it took to get to this point. For many of us, it’s about providing for our families and ensuring that we honor the late-night work, the missed moments with our children, and the responsibility we feel towards our employees and their families as well.
We are here to ensure you have the support you need—someone who understands your journey and can facilitate that essential venting process. My goal is to empower you to navigate this complex landscape while feeling heard and validated. Together, we can strategize ways to communicate your vision clearly and confidently, allowing you to advocate for what truly matters to you and your legacy.
To maintain personal touch and provide the highest caliber of service to each founder, we limit our intake to a few founders per calendar year.
Our Advisory Program
If you’re a founder contemplating the sale of a majority or minority stake within the next 12-36 months and will be at $5million+ in EBITDA within 24 months, let’s connect.
If you meet the qualifications above and would like to be considered for 1-on-1 advisory services, fill out the form below.
If you’re a founder contemplating the sale of a majority or minority stake within the next 12-36 months and will be at $5million+ in EBITDA within 24 months, let’s connect.
Subscribe on LinkedIn
We partner with only a few founders per year to deliver the highest level of strategic and personal support. If you are selected to move forward in the intake process, you will receive an email from the Founder 2 Founder team.
In the meantime, subscribe to our LinkedIn newsletter for additional resources and to connect to fellow founders.
Thank you!
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Subscribe to our newsletter for real-world insight, strategic guidance, and honest conversations about growth, transition, and legacy.
Female founder forum
If you’re a female founder looking for honest connection, shared experience, and meaningful support—this space is for you.
If you’re a female founder looking for honest connection, shared experience, and meaningful support—this space is for you.
Founders Are Our Focus
Everything we do is centered around supporting the people behind the businesses. Whether you’re preparing to scale, step back, or sell, we’re here to help you move forward with clarity, strategy, and unwavering advocacy.