As a founder, selling a majority stake in your company is much more than a business decision. When you build a business from the ground up, you have a lot of skin in the game, so the decision to sell isn't only about timing or valuation—it is deeply personal. Put simply, it is one of the most emotional and high-stakes decisions a founder can face.

If you’re starting to consider what's next—whether a sale is 6 months or 2-3 years away, you don’t have to do it alone.

After more than 20 years building BrightStar Care, Shelly Sun Berkowitz is offering her expertise to help other founders navigate this process with clarity, confidence and a clear understanding of what matters most to them.
 
Launching in June 2025.

As a founder, selling a majority stake in your company is much more than a business decision. When you build a business from the ground up, you have a lot of skin in the game, so the decision to sell isn't only about timing or valuation—it is deeply personal. Will your successor properly execute the vision you're intimately familiar with? Will they demonstrate strong leadership? Am I really ready to exit? The questions are endless. 

Put simply, it is one of the most emotional and high-stakes decisions a founder can face.

If you’re starting to consider what's next—whether a sale is 6 months or 2-3 years away, you don’t have to do it alone.

After more than 20 years building BrightStar Care, Shelly Sun Berkowitz is offering her expertise to help other founders navigate this process with clarity, confidence and a clear understanding of what matters most to them.

Launching in June 2025.