Learn the 1-3-1 Decision Framework

The 1-3-1 Decision Framework is a structured problem-solving approach designed to drive clarity and action in decision-making processes. This framework helps leaders and teams move efficiently from problem identification to implementation by following three key steps.

Implementing the 1-3-1 Process in Your Organization

1 Problem: Clearly define the specific problem or decision that needs to be addressed. This ensures everyone is aligned on what needs to be solved before exploring solutions.

3 Options: Generate and evaluate three viable alternative solutions or approaches to the problem. Considering multiple options prevents tunnel vision, encourages creative thinking, and allows for comparative analysis of trade-offs.

1 Recommendation: Based on the evaluation of all three options, present a single, clear recommendation with supporting rationale. This final step ensures accountability and provides a definitive path forward.

The 1-3-1 framework is particularly effective because it balances thoroughness with efficiency. It prevents analysis paralysis by limiting options to three, while still ensuring due diligence in exploring alternatives. The structure also promotes transparent decision-making by clearly documenting the problem, the options considered, and the reasoning behind the final choice.

Ideal for: Strategic planning sessions, project proposals, team meetings, executive briefings, and any situation requiring structured decision-making with clear outcomes.

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Shelly Sun Berkowitz is the founder and Executive Chair of BrightStar Care, the national home care franchise system she built over 20 years, scaled to over 400 locations, and led through a majority sale in 2025.

Shelly now serves as CEO of Founder 2 Founder, where she is helping other founders scale, sell, and secure their business legacies. And through her family office, Next Phase Capital, she offers patient, values-aligned capital to franchise businesses.

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Shelly Sun Berkowitz

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