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I read Traction by Gino Wickman on a flight home and instantly knew I wanted to implement it at BrightStar Care.
At the time, BrightStar Care had grown to approximately 250 locations mid-2013, and while we were scaling successfully, I was looking for structure. We were creating goals in leadership meetings, documenting strategies, having countless discussions—but I wasn’t confident that any of it was actually moving the company forward in a disciplined way.
Grow Smart, Risk Less
Scaling through franchising
Experienced franchisor and F2F Founder and CEO Shelly Sun Berkowitz shares practical advice alongside her own compelling experiences to help you discover the power and avoid the pitfalls of franchising your business.
Click below to read the book and access exclusive resources available only on the F2F Founder's Toolkit.
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