One of the things I’ve always appreciated about franchising is how willing people in this industry are to share what they’ve learned.
That’s why I’m excited to share a new, free resource from my friend Joe Mathews and the Franchise Performance Group.
FPG Academy’s Franchise Sales and Lead Generation Learning Tracks are free, self-paced training programs for franchise development and marketing professionals who want to generate better-qualified leads, improve marketing ROI and build a stronger franchise development pipeline.The Lead Generation Strategy course is also a 10-module program covering practical topics, including Recruitment Process design, lead nurturing, and modules designed to increase franchisee recruiter skills.
And there’s no tuition. FPG and its sponsors are covering the cost for the first 100 participants.
I also love the pay-it-forward component: participants are simply asked to perform a generous act of kindness for someone else and use what they learn to help entrepreneurs.
If you work in franchise sales, development or marketing, this is a resource worth checking out.
Learn more and access Joe’s FPG Academy resource below.
And if you know someone in franchising who could benefit from it, please pass it along.