Franchise Chief Operating Officer (COO) Overview

Opportunity to Elevate to Brand President (Three-Year Development Path)

Finding the right person to step into operational leadership is one of the most consequential decisions you’ll make as a founder. The wrong hire sets your business back. The right one unlocks the next chapter for the company and for you.

This job description is designed for franchise founders who are ready to bring in an operational leader with a clear path to President. It’s built to attract candidates who have done this before: scaled a franchise system, improved franchisee economics, and built the operating infrastructure that drives sustainable growth. Use it as a template, adapt it to your company’s specifics, and filter for the right profile before you ever get on a call.

Click the links below to download PDF and Word versions of the job description, progress tracking scorecard, and executive interview questions.

Click here to download the full resource bundle

This structure is designed to assess not only whether a candidate has held a senior franchising title, but whether they have personally driven the operational, economic, and organizational changes required to scale a service-based franchise system while strengthening both franchisee and franchisor performance.


Want to learn more about scaling your franchise? The full text of my book is now available for free in the F2F Founder’s Toolkit: Grow Smart, Risk Less.

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Shelly Sun Berkowitz is the founder and Executive Chair of BrightStar Care, the national home care franchise system she built over 20 years, scaled to over 400 locations, and led through a majority sale in 2025.

Shelly now serves as CEO of Founder 2 Founder, where she is helping other founders scale, sell, and secure their business legacies. And through her family office, Next Phase Capital, she offers patient, values-aligned capital to franchise businesses.

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Shelly Sun Berkowitz

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